Every happy journey starts with a clean road
Wissol has launched a new environmental campaign, “What You Throw Away Comes Back to You.”
The campaign aims to reduce roadside litter, encourage more responsible behaviour while travelling by car, and reinforce the idea that caring for the environment begins with the everyday choices each of us makes.
As a brand that creates an all-in-one space to pause and refuel on the road, offering customers the services and products they need for a happy journey, Wissol sees its responsibility as extending beyond comfortable travel to caring for the environment we travel through.
Smart shares this responsibility — a travel companion, a meeting place, and a space where, for more than 15 years, travellers have been able to find everything they need along the way, all in one place.
We believe that together, we can build a more responsible culture of travel.
Campaign Idea
The waste we carelessly leave behind eventually comes back to us through pollution, damaged ecosystems, and hazards on the road.
How does it get back?
Plastic Bottle
It breaks down into microplastics that end up in the soil and water, eventually reaching the human body through food and drinking water.
Aluminium Can
A can left on the road can damage tires, cause fires, and increase CO₂ emissions by requiring a new one to be produced.
Food packaging
Food waste attracts animals to roads, creates traffic hazards, and contributes to littering.
Wet Wipes
Wet wipes break down into microplastics, clog drainage systems, and remain in nature for decades.
Plastic Bag
It breaks down into microplastics over centuries, is mistaken for food by animals, and is carried by the wind into forests and rivers.
Cigarette Butt
A cigarette butt is a common cause of fires, pollutes water, and its plastic filter takes years to break down.
Glass Bottle
By reflecting sunlight, it can cause fires, damage tires, and pose a danger to people and animals.
Roadside Litter
Wind can blow litter onto roads, rain can wash it into rivers, and littering harms the environment and tourism.
Campaign Goals
-
Change Behavior
We will raise awareness of how each of our actions impacts the environment and encourage behavior change.
-
Real Actions
We will plan and carry out specific activities to make a real, positive impact on the environment.
-
Finding Allies
Bring together as many organizations as possible around a shared goal to create greater and more impactful change together.
.webp)
