“Happy Journey” – A New Chapter in Wissol’s Story

After 25 years of successful operations in Georgia’s oil market, Wissol has unveiled a strategic brand renewal designed to deliver the ultimate travel experience to its customers. This vision is perfectly embodied in the company’s new slogan, “Safe Journey!” Wissol stands out as the only company in Georgia to offer a one-stop solution for all essential travel services and products. The brand’s renewal focuses on emphasizing this unique competitive edge.

The rebranding of Wissol and Smart was spearheaded by the strategic branding agency Vat, known for its expertise in branding, rebranding, and large-scale communication projects. Visual updates were crafted in collaboration with More Studio, while the architectural redesign of the gas stations was executed by the renowned firm MUA.

“Collaborating with such a prominent brand was an immense responsibility for us. We began this journey in December 2021, working tirelessly to shape the new brand strategy and visual identity. Designing the logo was particularly creative and rewarding—it was crucial to translate the renewed strategy into a meaningful visual representation. The resulting symbol is rich with significance: a guiding star, a compass, the Georgian flag, and crossroads—all reflecting the spirit of travel and exploration across the country.” Vasil Chubinidze, Vat

As part of its renewal, Wissol has also introduced an innovative loyalty program. Through the mobile app, customers can instantly receive a 15-tetri discount per liter of fuel. Additionally, transactions at Wissol, Smart, and Vinto locations offer discounts of up to 25 tetri. Customers earn 1% of their spending as points, redeemable at Wissol, Smart, or Vinto outlets.

Movement and well-being have always been core values of Wissol, representing progress and growth. These principles remain central to the renewed strategy. “Happy Journey” is more than a slogan—it’s Wissol’s promise to its loyal customers, reflecting its commitment to enhancing their travel experiences.